Case Study 4 – Mensah Klu & Associates

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Case Study 4

Mensah Klu & Associates

Overview

Mensah Klu & Associates PC (Bronx, NYC) is a provider of Financial, Taxation, and Accounting services. We were tasked to conduct a discovery based on existing sample logo in order to improve the image and marketing collaterals. The Chief Executive demanded for simplicity, and we listened to his call-to-action.

 

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The Challenge

From the start, we know that we have to deliver something simple and clean. Driven by the desire to do more for customer, our client requested that we offer the following:

  • Design research and colour system
  • Logo design for print and digital collaterals
  • Corporate Website based on CMS/WordPress

 

The Solution

Our design lead developed a plan for collaboration which included:

  • We created a plan for email exchange and achieved clarity of purpose with the client.
  • Review of samples and mood boards in order to conceptualize the design.
  • Logo Design, Stationary, and Social Media kit.

The Result

The founder and team received positive feedback, and updates to simplify the work. Our listening ears, positive collaboration, and skills resulted in “good design” that we continue to be very proud of.

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